The SCAMPER Method

Exercise: SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) is a framework for innovating existing ideas. Learn more at MindTools.

What I Did:

  • Substituted traditional BBQ sauces with “radioactive” glowing green jalapeƱo sauce.

  • Combined bunker survival aesthetics with restaurant branding.

  • Adapted Call of Duty’s Perk-a-Cola concept into a real-life cocktail experience.

  • Modified takeout packaging to look like military MREs.

  • Put to another use the tally marks from Zombies mode as a customer loyalty tracker.

  • Eliminated standard menus in favor of distressed metal “mission briefings.”

  • Reversed traditional seating with bunker-style communal tables.

By applying SCAMPER, I realized that nearly every aspect of the dining experience could be enhanced to fit the theme—right down to how food is plated and how customers interact with the environment.

One idea I particularly loved was reversing the ordering process—instead of customers choosing meals from a menu, they could receive a randomized survival meal pack, mimicking the unpredictable nature of survival in a post-apocalyptic world.

Lesson Learned: SCAMPER turned ordinary ideas into immersive brand moments. It helped reinforce the Zombie BBQ Bunker theme in unexpected ways, making the restaurant feel authentic and memorable. I also learned that reimagining existing ideas can be just as creative as coming up with brand-new ones.

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