The 30 Circles Challenge
Exercise: This exercise, found on IDEO’s Design Kit, challenges you to transform 30 blank circles into different objects in a limited time.
What I Did: I adapted this for Zombie BBQ Bunker by turning the circles into BBQ-related symbols—zombie hands gripping ribs, Perk-a-Cola bottle caps, smoke rings, bullet-ridden burger patties, and apocalyptic hazard signs. At first, my ideas felt predictable, but as time ran out, I was forced to think outside the box, resulting in unexpected and fun concepts.
To make the challenge harder, I set a two-minute timer to see how quickly I could come up with unique ideas. This pushed me to think fast and avoid overanalyzing. I discovered that some of the best ideas—like zombie hands reaching for a smoked brisket or BBQ sauce splatters forming a skull—came from working under pressure.
Lesson Learned: This exercise helped me break creative blocks and find unexpected design ideas. It reinforced that constraints fuel rapid ideation, and sometimes, the best ideas come from random doodles. It also showed me the importance of quick iteration, something crucial in branding and design work. By using this method, I developed several potential logos and branding elements that fit the Zombie BBQ Bunker theme.
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