Role Reversal: Think Like a Zombie

Exercise: Found in Thinkertoys, this technique involves shifting perspectives to see a problem from a completely different angle.

What I Did: Instead of thinking like a restaurant owner, I thought like a hungry zombie. What would make a zombie choose Zombie BBQ Bunker over a normal restaurant?

  • Messy, over-the-top meals (because zombies don’t care about clean eating)

  • Bone-in meats (since zombies like gnawing on things)

  • A bunker-like atmosphere that feels like the last safe place on Earth

  • “Brain Burgers” (a themed pulled pork sandwich)

Thinking this way led me to brainstorm more immersive restaurant details, like customer "bite marks" on loyalty cards, grunge-style metal trays for serving, and even interactive elements where guests “board up” tables like a zombie outbreak defense.

Another fun idea was offering a secret menu only accessible if a customer acts like a zombie at the counter. This adds an element of fun and deepens engagement with the brand.

Lesson Learned: This opened up fun, immersive ideas like customers earning “bite marks” on loyalty cards, creating a “zombie test” interactive menu, and even offering BBQ sauce served in IV blood bags for horror fans. It showed how stepping into a different mindset can reveal completely new branding opportunities. By thinking like a zombie, I was able to create more playful, engaging concepts that would make the restaurant stand out.

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